Associate Press (AP) and Microsoft had built a back-end platform that allows web publishers to distribute online video's to other sites across the web. The revenue from video advertisement linked to the content is then shared between the creator of the video, Microsoft , AP and the web site publisher. The service by AP known as Online Video Network (OVN) allows it's members to upload the video contents to their service and choose which sites or AP networked online, radio, or TV stations these video's are allowed to be displayed. This allows the creator of the content to have exclusive ownership of the video and can also make it a strategy to keep exclusive rights of their video content.
An example would be like if someone from another news agency in new york covers a launch in their area, they can choose to allow other networked media companies from other states or area to publish the news but they will be the rightful exclusive media to cover the event in new york. This can be a very strategic plan to keep audience ratings up and also share the resource with other people without damaging their earnings.
The content of the video's are safe from digital theft as it is embeded and played using a built in video player. Other sites can still take the video player but the video's with ads are still consistently linked to the network. As long as there is adverts playing, the revenue's will come in and distributed according to their prior arrangement when signing up for the service.
The profit sharing model tends to see microsoft geting a better deal compared to AP and the content creator. This can be seen in their profit sharing model where a content creator that shares its video to a publisher will get a 30 percent profit from the ad sales while the publisher would get a 20 percent cut with the remaining profits split between AP and Microsoft.But if it posted the AP's content, the publisher would get a 20 percent cut, with Microsoft and AP each receiving 40 percent. Somehow it might be some form of undisclosed agreement between AP and Microsoft.
Building the platform with the model of profit sharing from advertisement wher all parties are able to gain from it is in fact a great idea that is regarded as a win win situation for all parties. As the internet penetration increases, content sharing in this form should be encouraged as more parties are able to gain from the resources of others. This will reduce the cost of handling such services by the web publisher while being able to earn from just placing it in their web sites.
Sunday, April 13, 2008
Saturday, April 12, 2008
ChaCha mobile answers service.
Fancy having a search engine with you everywhere you go? If your answer is yes, perhaps you should have a look at this interesting new search service called ChaCha. The best thing about it is that the service is FREE! but standard operator charges apply. It doesn't require you to have internet connection everywhere you are.All you really need is just a mobile phone. Unfortunately, this service is only available on networks like AT & T, Sprint or T-Mobile. If you're still interested to know how it works even though its not available in our region, read on.
The ChaCha service is in fact a human powered search service that can be accessed on the web, SMS or even just by calling a number and asking with conversational english. The service works like this: the user sends a query via web, SMS or even voice to the CHA CHA service at 800-224-2242 (voice) or 242-242 (text) by specifying the question to be asked.The service will then filter the questions by topics and will forward the questions to the Guides(staff working for ChaCha behind the search engine that are versatile with the topic queried) for the answering process.When the guide answers the question, the service will then return the resulting answers by text to your phone regardless if you sent the query by web, SMS or voice call.
According to the article byElinor Mills on Cnet News.com , the service returns accurate and fast answers. There is an example of how the SMS service is like on their website. Click here and then click on the "How It Works" tab to see the demo.
The service had been launched since january and its been receiving possitive feedbacks by the users. I would say I am very much attracted to the service as if you're quering a topic on finding perhaps a restaurant somewhere near the location that you want to ask about, the service will not only return the name of the restaurant but is also able to return the address and also contact number of the restaurant for your convenience. There are also rumours that they will be adding voice replies to queries in the near future. Imagine the idea of picking up your phone and dialing a search engine, that would be so cool! Perhaps even my mom who is not phone savvy could benefit from it.
The ChaCha service is in fact a human powered search service that can be accessed on the web, SMS or even just by calling a number and asking with conversational english. The service works like this: the user sends a query via web, SMS or even voice to the CHA CHA service at 800-224-2242 (voice) or 242-242 (text) by specifying the question to be asked.The service will then filter the questions by topics and will forward the questions to the Guides(staff working for ChaCha behind the search engine that are versatile with the topic queried) for the answering process.When the guide answers the question, the service will then return the resulting answers by text to your phone regardless if you sent the query by web, SMS or voice call.
Image Source: https://www.chacha.com/
According to the article byElinor Mills on Cnet News.com , the service returns accurate and fast answers. There is an example of how the SMS service is like on their website. Click here and then click on the "How It Works" tab to see the demo.
The service had been launched since january and its been receiving possitive feedbacks by the users. I would say I am very much attracted to the service as if you're quering a topic on finding perhaps a restaurant somewhere near the location that you want to ask about, the service will not only return the name of the restaurant but is also able to return the address and also contact number of the restaurant for your convenience. There are also rumours that they will be adding voice replies to queries in the near future. Imagine the idea of picking up your phone and dialing a search engine, that would be so cool! Perhaps even my mom who is not phone savvy could benefit from it.
Tuesday, April 1, 2008
Google Mobile search without typing.
Googling Google featured an article about Google having some mobile action up their sleeves as they added the link http://www.google.com/m/lcb to be disallowed in their robot.txt . As it is most likely still in testing or development stage, perhaps that's the main reason why Google is hiding such a great idea from the public eye till the official launch.
Code named "LCB" , it is supposedly a Google Mobile Service allowing users to search for businesses by categories like Food or Restaurants , Travel, Transportation, Retail, Entertainment, Sports and Googleplex just by entering the location you are at in the US.I'm not sure what googleplex might be but I'm predicting either some complex or building owned by Google or probably a future Google service mobile kiosk that is placed around town that enables users to portabily use the facilities or services provided by Google at these kiosk terminals . As clarified by Dr.Payam , Googleplex is Google's HQ. The other categories are rather straight forward with the simple Google-ish layout and should be an easy to use service based on the pictures leaked below.
It is a win win situation as Google will earn revenue's from the advertisements of the businesses and the owners will get the right exposure and target audience required. This service will benefit users as they are able to utilise the service to find locations of businesses around them and perhaps even reduce the time needed by the user to make up their minds on choosing which business or service suits their needs.
The only issue I can think of currently is about the users privacy. Perhaps as long as the users are the ones who input their own locations and not tracked by telco networks or Google, privacy will not be an issue. Overall, if this system is implemented properly and successfully in the US, it'll be a great to see Google extending this service to this part of the region . We would only know how effective the system will be once it is launched but I would say this is definitely a service to be watched out for.
Code named "LCB" , it is supposedly a Google Mobile Service allowing users to search for businesses by categories like Food or Restaurants , Travel, Transportation, Retail, Entertainment, Sports and Googleplex just by entering the location you are at in the US.
Image Source: http://blogs.zdnet.com/Google/?p=978
It is a win win situation as Google will earn revenue's from the advertisements of the businesses and the owners will get the right exposure and target audience required. This service will benefit users as they are able to utilise the service to find locations of businesses around them and perhaps even reduce the time needed by the user to make up their minds on choosing which business or service suits their needs.
The only issue I can think of currently is about the users privacy. Perhaps as long as the users are the ones who input their own locations and not tracked by telco networks or Google, privacy will not be an issue. Overall, if this system is implemented properly and successfully in the US, it'll be a great to see Google extending this service to this part of the region . We would only know how effective the system will be once it is launched but I would say this is definitely a service to be watched out for.
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